I’ve used Google Analytics for over a decade. When building my first websites, I would marvel at the thought developers all around the world landed on one of my blog posts about programming or tutorials on ‘how to best use your smartphone as a gps on a motorbike’.
Getting older I realized I was helping Google building a better profile on people, ultimately leading their ads business to convert to sales.
I’ve always detested ads and I no longer want to assist Google with it. I shouldn’t give any of my visitors data away for nought.
Looking at alternatives there seem to be 2 major candidates:
Compared to Google Analytics they may offer less details about your visitors, have less graphs or data but for most sites, you don’t often need those anyway.